Melancholic fountain pen and hyper-active lens for Institutional Investor website. The article "Confessions of a Content Marketer" is about how the figure of writers/copywriters has morphed into the content marketers. The writer has lost his crown referring to the concept of “content is the king” by Bill Gates. The lens instead stands for new kind of content marketer. He is always in a hurry to research and create new contents that must be always measurable and produce a return on investments.